Nakagawa, Nino, Isochi なか川 にをの いそち / Matsubaya shintaku misebiraki 松葉屋新宅見世開 (The Opening of the New Premises of the Matsubaya)

This sheet records the opening of the new premises of the Matsubaya, one of the leading Yoshiwara houses, with three named courtesans, Nakagawa, Nino, and Isochi, presented as the festive face of the relocation. The print is held by the British Museum (object AN00521426) and indexed through [ukiyo-e](/glossary/ukiyo-e).org. Matsubaya shintaku misebiraki is an unusual subject because it commemorates a specific event in the social history of the licensed quarter, the formal opening of a brothel's new building, rather than a recurring annual ritual or a literary theme. Chobunsai Eishi was the natural choice to design such a commemorative image. His Edo [bijin-ga](/glossary/bijin-ga) had become closely associated with the Matsubaya and other leading houses, and his Kano-trained ukiyo-e gave him the compositional discipline to organize a three-figure portrait, with three named oiran arranged in considered balance, into a coherent celebratory whole. His apprenticeship under Kano Eisen'in Michinobu and his service as a painter to the shogun Tokugawa Ieharu had equipped him with academic conventions of multi-figure composition that he could redirect into commercial print design. The British Museum record is the authoritative source for publisher, signature, censor seal, exact dating, and condition, and viewers should consult it for full provenance rather than rely on stylistic inference. As a documentary record of an actual Yoshiwara event filtered through Eishi's elegant bijin-ga register, the sheet is unusually informative about how the licensed quarter narrated its own social calendar.